Capabilities
Fashion Styling, Creative Direction & Brand Strategy.
Story & Silhouette brings together fashion styling, creative direction and brand strategy through a considered, fashion-led perspective. From editorial styling and campaign direction to brand development, personal branding and occasion styling, every project is shaped by a distinctive visual point of view, an understanding of proportion and detail, and a balance of creative vision and commercial thinking.
CREATIVE DIRECTION
Shaping the creative vision behind collections, campaigns and brand imagery — from concept and visual language to styling, talent, beauty and the final frame
Benefits
- Distinctive Creative Vision
- Fashion-Led Direction
- Stronger Visual Expression
WHAT'S INCLUDED
- Creative Concept Development
- Moodboards & Visual Direction
- Campaign Concepts
- Fashion Styling
- Talent & Casting Direction
- Art Direction
- Shoot Direction
FASHION STYLING
Fashion direction informed by an instinctive understanding of silhouette, proportion, colour, wardrobe and contemporary fashion.
Benefits
- Individual Style Direction
- Elevated Wardrobe Choices
- Considered Fashion Perspective
WHAT'S INCLUDED
- Personal Styling
- Styling for Films, TV and Advertismennts
- Styling for Runway Sets & Lookbooks
- Occasion Styling
- Wardrobe Editing & Curation
- Designer & Contemporary Fashion Sourcing
- Accessories & Finishing Details
- Styling for Appearances & Events
- Bridal & Groom Styling
- Wedding Guest Styling
- List Item
Process
Step 01
Consultation
Step 02
Wardrobe Analysis
Step 03
Look Curation
Step 04
Sourcing, Styling OR creative Custom Fits
Step 05
Final Refinement
BRAND STRATEGY & POSITIONING
Defining the point of view, positioning and distinctive character of fashion, lifestyle and other creative brands — informed by luxury brand management and extensive fashion-industry experience.
Benefits
- Clear Brand Positioning
- Distinctive Point of View
- Stronger Market Definition
WHAT'S INCLUDED
- Brand Audits
- Brand Positioning
- Brand Architecture
- Target Audience Definition
- Competitive & Category Analysis
- Brand Narrative
- Brand Differentiation
- Product & Category Direction
- Commercial Brand Strategy
BRAND & FASHION COLLECTION DEVELOPMENT + COMMERCIAL ACTIVATION
Translating brand strategy into the commercial and creative foundations required to bring a fashion, beauty or lifestyle business to market and build its presence.
Benefits
- Commercial Understanding
- Fashion Business Experience
- From Strategy Into Market
WHAT'S INCLUDED
- Collection Planning & Direction
- Merchandising Direction
- Product & Category Planning
- Pricing & Commercial Direction
- Marketing Collateral Planning
- Brand Presentations & Sales Materials
- Website Direction, Planning & Development
- Ecommerce / Shopify Direction
- Retail Expansion
- Visual Merchandising
- Other Commercial Activation (Pop-Ups, Experiences etc)
EDITORIAL, CREATIVE & BRAND IMAGE
Fashion-led creative direction and styling for editorials, campaigns, brand imagery and visual storytelling — bringing together concept, fashion, beauty, talent and the final image.
Benefits
- Distinctive Visual Direction
- Fashion-Led Styling
- Stronger Brand Expression
WHAT'S INCLUDED
- Editorial Styling
- Campaign Styling
- Creative Concept Development
- Moodboards & Visual Direction
- Fashion & Product Styling
- Collaboratons
- Talent & Casting Direction
- Shoot Direction
- Brand Image Development
CREATIVE CONSULTING
Strategic creative guidance for founders and brands navigating positioning, product, styling, image, creative development or a significant brand moment.
Benefits
- Founder-Level Perspective
- Strategic Creative Thinking
- Fashion Industry Expertise
WHAT'S INCLUDED
- Brand & Creative Reviews
- Creative Audits
- Positioning Guidance
- Collection Reviews
- Merchandising Direction
- Styling Direction
- Image & Campaign Reviews
- Launch Advisory
- Creative Problem-Solving
- Founder Led Personal Branding
- Social Media Activations and Profile Building
- Repositioning