Capabilities 

Fashion Brand Strategy. Creative Direction.
Commercial Growth.

A fashion-led strategic creative consultancy helping brands build distinctive identities, compelling collections and commercially relevant creative.

From positioning and creative direction to styling, campaigns, retail and digital commerce, we bring strategic thinking and creative execution together.

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EXPLORE OUR WORK

Brand Strategy
& Positioning

Define the strategic foundation that gives your brand clarity, distinction and direction.

Benefits

  • Clear Brand Positioning
  • Defined Target Audience
  • Competitive Advantage

WHAT'S INCLUDED

  • Brand Audit
  • Market & Competitor Analysis
  • Customer & Audience Profiling
  • Brand Positioning & USP
  • Brand Narrative & Messaging
  • Category & Product Opportunity
  • Brand Architecture
  • Commercial Growth Direction

Process

Step 01

Discovery Workshop

Step 02

Market Research

Step 03

Positioning Strategy

Step 04

Brand Framework

Step 05

Growth Roadmap

Collection Development & Merchandising

Plan commercially successful collections through merchandising, product planning, pricing and seasonal strategy informed by real fashion industry experience.

Benefits

  • Better Product Mix
  • Higher Sell Through
  • Commercial Collections

WHAT'S INCLUDED

  • Collection Planning
  • Range Architecture
  • Product Mix
  • Fabric or Material Guidance
  • Manufacturer Introductions
  • Pricing Strategy
  • Merchandising

Process

Step 01

Concept

Step 02

Collection Plan

Step 03

Merchandising

Step 04

Supplier Guidance

Step 05

Launch Ready

Creative Direction & Campaigns

Develop campaign concepts, creative direction and fashion styling that transform collections into compelling visual stories.

Benefits

  • Premium Brand Image
  • Consistent Storytelling
  • Stronger Campaigns

WHAT'S INCLUDED

  • Moodboards
  • Styling
  • Photoshoots
  • Model Casting
  • Creative Direction
  • Art Direction
  • Lookbooks
  • Ecommerce Photography

Process

Step 01

Creative Brief

Step 02

Moodboards

Step 03

Shoot Planning

Step 04

Production

Step 05

Final Assets

Brand Identity & Storytelling

Create memorable brand identities, visual systems and messaging that build recognition, trust and long-term brand value.

Benefits

  • Strong Recognition
  • Premium Positioning
  • Brand Consistency

WHAT'S INCLUDED

  • Logo Design
  • Brand Identity
  • Packaging
  • Typography
  • Colour Systems
  • Brand Guidelines
  • Copywriting Ideas and Execution
  • Storytelling

Process

Step 01

Discovery

Step 02

Identity Design

Step 03

Brand Language

Step 04

Packaging & Brand Guidelines

Retail Growth & Distribution

Prepare your brand for wholesale and retail growth through stronger positioning, commercial planning and market-ready brand development.

Benefits

  • Retail Ready
  • Commercial Growth
  • New Sales Channels

WHAT'S INCLUDED

  • Retail Strategy
  • Buyer Decks
  • Marketplace Strategy
  • Store Introductions
  • Wholesale Planning
  • Trade Shows
  • Exhibition Selection
  • Expansion Planning

Process

Step 01

Assessment

Step 02

Retail Strategy

Step 03

Buyer Materials

Step 04

Introductions

Step 05

Growth

Ecommerce & Digital Commerce

Build high-performing Shopify and WordPress ecommerce experiences designed to increase conversions and support long-term growth.

Benefits

  • Higher Conversions
  • Better Customer Experience
  • Scalable Growth

WHAT'S INCLUDED

  • Website Development
  • Payment Systems Integration
  • Sitemap Creation
  • Basic Email Marketing Setup
  • Basic Analytics Configuration
  • Walk Through
  • Necessary App Integrations & Configurations

Process

Step 01

Strategy

Step 02

UX Design

Step 03

Development

Step 04

Launch

Step 05

Optimisation

Marketing, PR & Brand Communications

Grow brand awareness through PR, influencer partnerships, creator content, AI-powered marketing and integrated campaigns. 

Benefits

  • Greater Visibility
  • Better Reach
  • Increased Brand Awareness

WHAT'S INCLUDED

  • Influencer Strategy
  • PR
  • Celebrity Partnerships
  • AI Content
  • Social Strategy
  • Brand Sourcing Requests
  • Campaign Launches

Process

Step 01

Strategy

Step 02

Content

Step 03

Campaign

Step 04

Launch

Step 05

Optimisation

READY TO CREATE YOUR COMPLETE LOOK?

From bridal and occasion looks to personal styling, editorial projects and selected brand work, Story & Silhouette brings makeup, fashion and creative direction together with a considered, fashion-led approach.

Whether you’re looking for your own complete look or creative expertise for a fashion or beauty project, let’s create something distinctive.

 

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