ABOUT STORY & SILHOUETTE
Strategy
CREATIVITY
Fashion-Expertise
A Fashion-Led Creative Practice.
Story & Silhouette is the creative practice of Sonia Singh, bringing together fashion styling, creative direction, brand strategy and personal branding.
With over 18 years of experience across the fashion industry, Sonia works with fashion brands, entrepreneurs and individuals to develop distinctive identities, compelling visual narratives and considered expressions of personal style.
Her background combines a Master’s in Luxury Brand Management from Regent’s College London with postgraduate training in Fashion Design from NIFT New Delhi. Having also built and operated her own fashion brands, she brings creative expertise and commercial understanding to every project.
From editorial styling and campaign direction to brand development and personal branding, Story & Silhouette connects creative vision with strategic thinking. For fashion businesses, this extends to retail expansion, visual merchandising, e-commerce presentation and digital growth.
Story & Silhouette was created from Sonia’s belief that fashion, personal style and brand identity are most powerful when they work together. What a brand or individual communicates visually is inseparable from the identity they want to establish and the impression they want to leave.
Her career spans fashion styling, brand development, creative direction, visual communication and commercial fashion, giving her an understanding of the industry from multiple perspectives — from the product and the brand behind it to the people and creative teams bringing it to life.
Today, Story & Silhouette works across fashion styling, creative direction, brand strategy, personal branding and selected commercial projects. The practice brings together aesthetic judgement and strategic thinking to create work that is distinctive, cohesive and purposeful.
For individuals, this may mean developing a personal wardrobe, styling a significant occasion or creating a considered look for a wedding. For entrepreneurs, it may mean establishing a recognisable personal brand that communicates their expertise, personality and ambitions.
For fashion businesses, it may mean defining a brand’s point of view, directing a campaign, developing a collection’s visual identity or identifying opportunities across merchandising, retail presentation and digital channels.
Across every project, the focus remains the same: understanding what makes a brand or individual distinctive and translating that into a clear, compelling expression of identity.
Sonia Singh
Fashion-led, Creative-driven.
Sonia Singh is a fashion creative professional with over 18 years of experience across the fashion industry. Her work brings together creative direction, brand strategy, fashion styling, editorial projects and visual storytelling.
Sonia holds a Master’s degree in Luxury Brand Management from Regent’s College London and a postgraduate qualification in Fashion Design from the National Institute of Fashion Technology (NIFT), New Delhi.
Her academic background combines an understanding of luxury positioning and brand strategy with specialist fashion education. Her professional experience has given her first-hand insight into building fashion businesses, developing creative concepts, styling talent and translating ideas into visual expression.
Having built and operated her own fashion brands, Sonia understands the commercial realities behind fashion — from product development and brand positioning to merchandising, marketing, digital presence, retail and customer-facing brand expression.
Her experience includes fashion styling assignments across India, editorial and campaign projects, creative direction, collection development, brand positioning and merchandising. This breadth allows her to approach projects with an understanding of both the creative detail and the business objectives behind it.
Today, she works selectively with fashion brands, entrepreneurs and individuals through Story & Silhouette, bringing together creative expertise, commercial awareness and a considered approach to personal and brand identity.
COMMERCIAL PROJECTS & BRAND EXPERIENCE
Sonia’s experience extends across fashion brand strategy, collection direction, merchandising, marketing collateral, website and e-commerce direction, and campaign development.
These capabilities inform her work with emerging and established fashion businesses, founders and fashion labels seeking to establish their identity, refine their positioning or develop their market presence.
Through Story & Silhouette, she brings a fashion-led perspective to projects that require both creative direction and a practical understanding of how brands develop, present themselves and grow.
Four reasons clients choose us
Fashion-First Perspective
Over 18 years of fashion industry experience inform the way Sonia approaches styling, creative direction, brand identity and visual presentation. Every project benefits from an understanding of silhouette, proportion, product and the visual language of fashion.
Creative & Commercial Expertise
A Master's degree in Luxury Brand Management, combined with first-hand experience building fashion businesses, brings strategic and commercial understanding to creative work. The result is an approach that considers both how something looks and what it needs to achieve.
A Distinctive Creative Point of View
From the first concept through styling, campaign development and final presentation, Sonia brings a considered perspective to the creative process. Each project is shaped around its identity, audience and objectives rather than a one-size-fits-all aesthetic.
Brand Building Beyond Aesthetics
Understanding a brand extends beyond its visual identity. From positioning and storytelling to e-commerce presentation, retail merchandising and digital growth, Story & Silhouette considers how a brand communicates across the different places customers encounter it.
18+
Years Across the Fashion Industry
50+
Celebrity & Influencer Collaborations
30+
Fashion, Beauty & Lifestyle Brand: Creative Collaborations & Assignments
100+
Campaigns, Styling & Creative Projects
35+
Brand Led Creative Projects