Build The Brand.
Launch With Intent.
LaunchLab™ is our signature brand-building programme for ambitious fashion brands, with select beauty and lifestyle projects by fit.
We bring strategy, creative direction, brand identity, ecommerce and launch planning together to build brands that are distinctive, commercially considered and ready for market.
From positioning to final launch, every decision is considered as part of one brand.
Choose The Right Level Of Partnership
Whether you are building a new fashion brand, repositioning an established business or looking for senior creative direction, we tailor the engagement to where your brand is today
LaunchLab
SIGNATURE LAUNCH PROGRAMME
LaunchLab
SIGNATURE LAUNCH PROGRAMME
For founders creating a distinctive fashion brand from the ground up, with select beauty and lifestyle projects by fit.
TIMELINE
12–20 Weeks
ENGAGEMENT
Bespoke
WHAT'S INCLUDED
- Brand Strategy & Positioning
- Collection & Product Direction
- Brand Identity & Visual Direction
- Creative Direction & Styling
- Campaign Concept & Production Direction
- Ecommerce Strategy & Website Direction
- Launch & Communications Strategy
BrandScale
SIGNATURE SCALE PROGRAMME
BrandScale
SIGNATURE SCALE PROGRAMME
For established brands ready to sharpen their positioning, strengthen their creative direction and build the foundations for their next stage of growth.
TIMELINE
12–20 Weeks
ENGAGEMENT
Bespoke
WHAT'S INCLUDED
- Brand Positioning & Audit
- Collection & Offer Review
- ✓ Creative Direction & Visual Evolution
- Customer & Ecommerce Experience
- Retail & Growth Strategy
- Campaign & Content Direction
- Influencer Strategy and Growth Roadmap
Creative Studio
SIGNATURE STUDIO PROGRAMME
Creative Studio
SIGNATURE STUDIO PROGRAMME
For the brand that has the vision but needs the creative leadership to bring it to life. We develop distinctive visual worlds through creative direction, fashion styling, art direction, campaign concepts and considered shoot production.
TIMELINE
12–20 Weeks
ENGAGEMENT
Bespoke
WHAT'S INCLUDED
- Creative Concept & Mood Direction
- Art Direction & Visual Storytelling
- Fashion Styling & Look Development
- Campaign & Editorial Direction
- Shoot Production & Creative Management
- Lookbooks & Ecommerce Content
- Content & Visual Direction
WHY STORY & SILHOUETTE
Creative Excellence. Commercial Impact.
FASHION-FIRST EXPERTISE
Nearly two decades of fashion industry experience across brand building, styling, creative direction, retail and ecommerce.
Strategy-Led Creativity
Every brand, collection and campaign begins with clear positioning, commercial thinking and a distinctive creative point of view.
Creative Direction & Styling
From concept and mood direction to styling, art direction and campaign production, we create visual worlds that make brands memorable.
Ecommerce Excellence
From Shopify strategy to high-performing digital experiences, we create ecommerce that translates brand desirability into commercial opportunity.
End-to-End Partnership
Strategy, creative direction, styling, ecommerce and launch execution—brought together through one senior-led partnership.
Seven Deliberate Steps. One Iconic Result.
From Strategy To Market.
DISCOVER
Understand your brand, audience, market and opportunity.
POSITION
Define your positioning, customer and competitive point of difference.
DEFINE
Shape the brand identity, visual language and creative direction.
CREATE
Develop collections, campaign concepts, content and visual storytelling.
BUILD
Bring the brand to life across ecommerce, content and customer touchpoints.
LAUNCH
Activate the brand through campaigns, content, partnerships and PR.
GROW
Optimise performance, customer experience and channels for sustainable growth.
EVOLVE
Build lasting brand equity through relevance, consistency and refinement.