Where Fashion Perspective Becomes Visual
Expression
Expression
Story & Silhouette brings Sonia Singh’s fashion, styling and creative experience into the world of brand image. We work with fashion, beauty and lifestyle brands to shape distinctive visual identities through creative direction, fashion styling, art direction and considered image-making.
From campaign concepts and styling to the final frame, every element is guided by a strong understanding of fashion, proportion, silhouette, beauty and visual expression.
Creative Direction. Fashion Styling.
Visual Identity.
We translate an individual or brand’s point of view into a distinctive visual language — shaping the concept, styling, beauty, art direction and imagery that bring it to life.
Brand Image Direction
Define the visual character of the brand or the individual — aesthetic codes, mood, styling language and distinctive point of view.
Campaign & Collection Concepts
Develop the creative concept, visual narrative and aesthetic direction that give a collection or campaign its distinctive identity.
Fashion Styling
Create refined fashion stories through considered styling, silhouette, proportion, colour and detail — from campaigns and editorials to talent and brand imagery.
Creative Direction
Lead the creative vision from concept to final image, bringing together styling, beauty, talent, location, composition and visual storytelling.
Art Direction
Shape the composition, atmosphere and visual language of every image, ensuring each frame feels intentional, distinctive and true to the brand.
Campaign & Shoot Production
Translate the creative vision into a considered shoot through casting, styling, locations, shot planning and on-set creative direction.
18+
Years in Fashion Industry
50+
Celebrity & Influencer Collaborations
30+
Fashion, Beauty & Lifestyle Brands
100+
Styling, Creative Direction & Campaign Projects
WHY STORY & SILHOUETTE
We bring together fashion expertise, creative instinct and an exacting eye for detail to create visual work with distinction, coherence and lasting impact.
We bring together fashion expertise, creative instinct and an exacting eye for detail to create visual work with distinction, coherence and lasting impact.
Selected Projects
Creative Concepts & Visual Direction
Fashion Styling & Art Direction
Campaign & Lookbook Direction
Fashion & Brand Imagery
Visual & Digital Brand Direction
From First Concept To Final Image. One Iconic Result.
From First Concept To Final Image.
Discover
Understand the brand, collection, audience and aesthetic before defining the creative direction.
Concept
Develop the visual concept, mood, narrative and references that establish the character of the project.
Style
Shape the styling language through clothing, silhouette, beauty, accessories and considered visual details.
Direct
Lead the creative vision across talent, beauty, styling, location, composition and the visual language of every frame.
Refine
Review every element with an exacting eye for proportion, detail, consistency and the desired aesthetic.
Deliver
Translate the creative direction into refined imagery for campaigns, editorials, lookbooks and digital platforms.